Gautam Borooah Hired as Chief Marketing Officer, Regional General Manager Florida; Ifen Carlson Named Chief Strategy Officer
(Petaluma, Calif.) - Ygrene, the nation’s leading Property Assessed Clean Energy (PACE) provider, today announced that it has hired Gautam Borooah as Chief Marketing Officer and Regional General Manager for Florida and named Ifen Carlson as Chief Strategy Officer, a new position at the Company. These appointments will accelerate growth and deliver on the promise of providing accessible and affordable property improvement financing for home and business owners in communities across the U.S.
Mr. Borooah will bring his extensive experience in marketing and consumer finance to lead Marketing and Ygrene’s Florida Residential business. Gautam joins Ygrene after 16 years at Synchrony Financial/GE Capital, where he led award-winning programs for multiple high-value partners like Sam’s Club and HBC (Canada). Gautam also led an $11 billion portfolio of middle market clients in the home improvement, HVAC, home furnishing, power sports, luxury, and other lifestyle industries. Gautam was recruited to GE Capital after 8 years in Citigroup across multiple Product Management and Marketing roles, to engineer GE’s entry into the Home Equity market.
After growing Ygrene’s direct-to-consumer, marketing analytics, and contractor co-marketing capabilities, Ms. Carlson will now be responsible for the company’s Strategic Initiatives and Analytics. Ifen will also continue to lead the California Residential business - which includes the development and launch of new products.
“It’s an exciting time to be at Ygrene. We continue to experience strong momentum in our business as we deliver on our mission to provide property owners with access to affordable financing for energy efficiency and resiliency upgrades to their most important assets -- their homes and businesses. We welcome Gautam to the Ygrene team and are confident that his experience, perspective, and decades of success in building brands and fueling growth in the consumer and home finance space will make an immediate difference for our business. And we are equally excited to appoint Ifen, our former Chief Marketing Officer, to the newly created position of Chief Strategy Officer. Since joining Ygrene, Ifen has played a critical role on our Executive Management Committee, leading marketing initiatives to grow our core business, as well as tracking analytics to help strengthen our products and programs across the country,” said Jim Reinhart, CEO, and President of Ygrene.
Ms. Carlson joined Ygrene in 2017 and brings a wealth of experience in marketing, financial services, and analytics. She’s held leadership roles at Arnold Advertising, Bain & Co., and HSBC. Prior to joining Ygrene, she served as the lead analytics officer at Visa for North America consumer credit and debit products. Ifen has a BS in Communication from Boston University and an MBA from Kellogg School of Management at Northwestern University.
Mr. Borooah has an MBA (Beta Gamma Sigma), with concentrations in Marketing and Finance, from the Rochester Institute of Technology and a Bachelor of Commerce, with Honors in Financial Accounting, from St. Xavier’s College in Calcutta, India.
Ygrene's award-winning PACE program, with built-in consumer protections, is delivering greater choice for home and business owners by providing accessible and affordable financing for energy efficiency, resiliency, renewables, water conservation, storm protection, and seismic upgrades. Recognized as one of the fastest-growing asset classes in the country, PACE has proven to be a successful tool for supporting public policy initiatives, all without the use of public tax dollars or credits. By providing over $2.4 billion of private capital to more than 550 local communities, Ygrene has created tens of thousands of jobs and invested millions into local economies across the U.S. Learn more at ygrene.com.