Executive Team

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Excellence In Leadership 

Ygrene is led by a team of distinguished professionals whose credentials span a wide range of industries and a mix of skills, including finance, strategy, energy efficiency and renewable energy. However, they share one thing in common – a proven ability to transform the home improvement industry in ways that benefit people and promote common good for communities and the environment.

Jim Reinhart
Chief Executive Officer and President
Jim Reinhart
Chief Executive Officer and President

With over 30 years of financial services and high tech experience, Jim is currently the Chief Executive Officer of Ygrene Energy Fund. Previously, Jim was the Chief Executive Officer of National Credit Care and has held senior roles at Hewlett Packard, Capital One, Genworth Financial and QTS Realty Trust, where he was Chief Operating Officer and took the company public. He has also served on several for-profit and not-for-profit boards. After graduating with a Bachelor of Electrical Engineering from the United States Naval Academy, Jim completed his Masters in Electrical Engineering at the University of Maryland. He then went on to serve as a naval officer on a nuclear-powered submarine. Upon completing his service, Jim attended Harvard Business School. Married to his high school sweetheart, Mollie, Jim has three grown children.

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Greg Saunders
Chief Financial Officer
Greg Saunders
Chief Financial Officer

Greg Saunders’ career spans three decades, primarily as CFO/COO for 3 publicly traded and 5 venture-backed companies in commercial real estate, financial technology, renewable energy financing, PACE and structured finance.

For the previous 5 years, Greg was CFO and CEO of CleanFund Commercial PACE Capital, Inc., a leading nationwide C-PACE origination platform.  Prior to CleanFund, Greg served as CFO at Project Frog, Inc., which designed, manufactured and installed energy efficient modular buildings for school districts and healthcare companies. Previously, Greg was CFO for Tioga Energy, Inc., a nationwide commercial solar energy finance. He was also CFO at Codding Enterprises, a commercial real estate development, construction and management company with major investments across multiple cleantech businesses (and an early adopter of C-PACE). He was previously CFO/COO of Bridger Commercial Funding, helping to build the company into the leading independent, cloud-based CMBS conduit, originating and securitizing over $5 billion of commercial mortgages through its network of thousands of banks across the country. Greg holds a B.A. in Economics and Business from Macalester College, and an MBA from Harvard Business School.

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Ifen Carlson
Chief Strategy Officer
Ifen Carlson
Chief Strategy Officer

Ifen Carlson is responsible for marketing and analytic insights at Ygrene, and brings over 25 years of experience in marketing, financial services, and analytics. She’s held leadership roles at start-ups, including co-founding the first online small business employee benefits brokerage, as well as at established firms such as Arnold Advertising, Bain & Co., and HSBC. Prior to joining Ygrene, she served as the lead analytics officer at Visa for North America consumer credit and debit products. Ifen has a BS in Communication from Boston University and an MBA from Kellogg School of Management at Northwestern University.  

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Shawn Harrs
Chief Information Officer
Shawn Harrs
Chief Information Officer

Shawn joined Ygrene in 2020, bringing with him 20-years of experience leading enterprise-wide digital transformation and technology-driven operational improvement programs, and leveraging industry-leading technology and business practices. Shawn’s primary focus is leading Ygrene’s Technology Team and building key data-driven decisioning to enhance the value Ygrene gets from its significant investment in technology. Prior to joining Ygrene, Shawn held a variety of technology-centric executive roles at The Walt Disney Company, NBC\Universal, and Lennar Corporation. He has also served on several not-for-profit boards focused on promoting STEM education. Shawn holds a Bachelor of Science in Computer Engineering from University of Central Florida, a Master of Business Administration from University of Phoenix, and a Doctor of Philosophy in Information Systems from Nova Southeastern University. In addition, he has taught IT and Cyber-Security courses through University of Phoenix and Nova Southeastern University.

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Gautam Borooah
Chief Marketing Officer
Gautam Borooah
Chief Marketing Officer

Gautam Borooah is an innovative business leader with deep financial services expertise and a record of product and partner ingenuity leading to dynamic and sustainable growth. A results-focused executive with strong financial acumen, Gautam has built value propositions that accelerated sales and expanded key customer relationships at Synchrony Financial, GE, and Citigroup. He has led data-driven advances that leverage emerging technologies, blending a test and learn mindset with effective measurement tools to understand and communicate outcomes. He is collaborative and highly skilled at navigating matrixed organizations, with a deep focus on improving individual and organizational needs through thoughtful and interactive engagement and coaching.

During 16 years at Synchrony Financial/GE Capital, Gautam launched loyalty programs that changed the growth trajectory at high-value partners like Sam’s Club and HBC (Canada), as well as a $11B portfolio of middle market clients in the home improvement, HVAC, home furnishing, power sports, luxury, and other lifestyle industries. His initiatives as Senior Vice President, Marketing, Middle Market, led to double-digit sales and asset growth through 2019 and single-digit growth through 2020 (one of the few portfolios to show growth through the COVID-19 era). He piloted high-impact premium programs that increased card spending by end-users and persuaded an ever-increasing number of partners to adopt and pay for premiums, using incremental sales to offset the cost of premiums. He also launched expanded digital capabilities and led the development of end-to-end product lifecycle features, partnering with all other functional areas, including sales, finance, risk, technology, operations, legal, and manufacturing. Under his leadership, the unit earned exceptional scores in “Great Place to Work” surveys.

In earlier successes at Synchrony/GE, Gautam accelerated the growth of the $26B Sam’s Club portfolio (winning three Loyalty 360 awards), transformed GE Money’s credit card business in Canada (leading to the sale to Capital One for a compelling premium), and significantly grew credit card penetration at Mervyn’s. He was recruited in 2005 to engineer GE Money’s entry into the home equity market, but quickly pivoted to restructuring the sub-prime debt consolidation products as the company exited the troubled mortgage business. Synchrony spun off from GE in 2015, while Gautam was leading the Sam’s Club business.

Gautam’s career at Citigroup spanned influential roles in marketing, e-commerce, and product management across student loan, home equity, and mortgage lending. These included leading the team that developed a breakthrough home equity program for Citigroup’s Smith Barney clients, one of the company’s most successful, that grew to over $3B in assets. His earlier work in the student loan business were at the forefront of Citi’s digital efforts, including the global debut of electronic signatures and paperless loan applications.

Gautam earned an MBA (Beta Gamma Sigma), with concentrations in Marketing and Finance, from the Rochester Institute of Technology and a Bachelor of Commerce, with Honors in Financial Accounting, from St. Xavier’s College in Calcutta, India.

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David Kelly
Senior Vice President Sales, National Sales Director
David Kelly
Senior Vice President Sales, National Sales Director

David Kelly joined Ygrene in 2014 bringing over 20 years of financial and real estate expertise. Since joining, he has built out Ygrene’s sales team in California and Florida as well as other new markets. Prior to joining, David spearheaded regional sales for CIT, a financial holding company with more than $50 billion in assets. He has also been nationally recognized as one of the top mortgage bankers in the U.S. In a prior role, he founded a highly successful residential real estate company which was ranked in the top 1% by the National Association of Realtors. David has been effective in driving Ygrene’s sales strategy, delivering impressive growth since his arrival. David studied Industrial Psychology at California State University, East Bay.

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Mike Lemyre
Senior Vice President, Government Affairs
Mike Lemyre
Senior Vice President, Government Affairs

Mike Lemyre leads Ygrene’s external affairs, including policy development, legislative activities and government relations efforts, bringing to his role more than 20 years of market development, sales, operations and compliance experience for both start-up companies and large organizations. For the past 8 years, Mike has focused primarily on the development and management of legislative and regulatory affairs within the PACE industry. Mike began his career at McKinsey & Company and held senior positions at both Chartis (formerly AIG) and Arch Insurance Group, where he directed and implemented large scale projects, programs and operational improvements. Mike holds a Bachelor of Science in Business Administration, with a concentration in Finance from Pace University.

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Farschad Farzan
General Counsel
Farschad Farzan
General Counsel

Farschad Farzan joined Ygrene in 2019, bringing extensive litigation, compliance, and regulatory experience to the team. Prior to joining Ygrene, Farschad led litigation and privacy departments for companies in the FinTech, pharmaceutical, and sharing-economy spaces. Before moving in-house, Farschad had extensive litigation experience with a focus on antitrust, intellectual property, class action, privacy, and commercial litigation for companies operating around the world. Farschad also has wide-ranging experience with investigations and compliance advice. Farschad has a B.A. in History with a minor in Political Science from the University of Arkansas, Fayetteville and a J.D. from the University of San Francisco School of Law.

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